About Us

Tim is a long time South bay resident growing up in Redondo beach after moving here in 1971. He was always involved in sports which resulted in receiving a full scholarship from USC leading his team to a Pac 10 & Rose Bowl championships and also was named MVP of the 1985 game. After Tim’s football years, Tim was blessed to find another passion for architecture and design that equaled his feelings for football and sports. He received his Bachelor of Architecture degree from the prestigious Woodbury University and began working for JAG Architects in downtown Los Angeles. Their expertise was in historical preservation, renovation and rehabilitation design projects. While there he worked on several significant projects, such as, Madaam Trussards, Wax Museum in Hollywood and John Lautner’s, The Bell House while holding the role of VP of Business Development for the company. Over the past two decades, he has personally managed dozens of projects from new home design, large additions and spec rehab through construction for his personal development family business opportunities. Prior to forming Equity Design Associates in early 2017, he worked for 3 years as the Business Development VP and Lead Designer for First Light Development in Manhattan Beach. This local experience has lead to a wealth of professional relationships with all the local cities building and planning personnel. Equity Design’s core strength besides stunning artistic individual designs but our focus is on offering a value proposition within their budget range to accomplish the desired results together with our clients. We have the ability to expedite the design process by understanding early on what our clients styles and budgets are and then being practical, thorough, diligent and conscientious throughout the entire process to include value engineering, which in turn, really separates us from our competitors.

Dustin Gregg is also a born and raised, long time, local South Bay resident. Upon graduating form Redondo Union High School in 1994, Dustin quickly gained his keen Architectural knowledge by going to work as a framing foreman for one of the top Design / Build firms, here in town, for seven years. It was during this daily construction grind that it became obvious to everyone that Dustin’s ability to enhance each and every project, for it’s space planning, structural concepts and exterior aesthetics he was destined for more. He quickly enrolled in classes at El Camino Junior (Architectural)and Harbor Junior College (Engineering) to master Computer Aided Drafting (CAD) and pursue his dream of becoming one of the best Residential designer’s in the history of the South Bay. He quickly has become one of the most respected Modern Architecture Specialist in Southern California, designing many of the top South Bay modern residential Masterpieces. Additionally, Dustin’s talents do not stop there, as he has also designed at least a dozen of the top Restaurants here in town. Still, like all great Design Studios, Dustin understands the value of the team concept and collaborative effort to create the best results on all projects but as “Principal of Design” at Equity Design Associates, Dustin will oversee all Design and Construction Documentation related to production.